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Interesting article. I am intrigued about which companies are curently well-positioned in each of these areas?

- Distribution infrastructure

- Monetization pipes

- Attribution systems

- Real-time deployment

And then which amongst those have a solid lead in atleast 3 or more of these areas?

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Fascinating question. The current infrastructure landscape looks remarkably similar to search infrastructure circa 1999-2002. Working on a detailed analysis of the capability matrix across these four components - the patterns are striking, especially regarding consolidation pressure at scale.

Would be curious to hear your thoughts on where the technical bottlenecks emerge first.

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